Competitor Monitoring Keeps Pace With Market Dynamics

Since China's entry into the World Trade Organization (WTO) in December 2001, many corporations have included China in their global business plans.  An on going monitoring system of competitors is vital in a dynamic market, especially China.  Primary Impact can deliver detailed, insightful competitor intelligence that will help keep planners up-to-date of competitors' strategies.

Challenging Market Place Requires Reliable Information

In China, the turnover of salespeople in most industries is frequent; often competitors target other companies to find R&D talent.  As competitors lure trained employees, much company proprietary information is lost.  Additionally, company alliances can form overnight, competitors offer new products, pricing changes and new players enter the market.

Knowing what your competitors are doing helps a company to develop defensible plans to maintain their employees, protect their company secrets, and respond to competitive threats in China.

Strategically Timed Monitoring Tools

Primary Impact offers a number of monitoring tools that can be strategically timed to ensure a company's competitive advantage.

Frequently monitored items include:

• Strategic intent
• New product offerings
• Pricing
• Product details
• Expansion plans
• Management team
• Employee growth
• R&D development plans
• Production volumes and value
• Alliances

Satisfaction Guaranteed
Primary Impact guarantees firsthand answers for your project scope questions.