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Rubber Supplier Wants Automotive Competitive Analysis


Rubber seals are used in every vehicle so manufacturers can track industry volumes based on unit sales.  In China, a rubber seal business wanted to assess all competitors supplying into the China marketplace.

Primary Impact uncovered a new Chinese supplier gaining ground on unit sales.
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After due diligence, it was determined that the Chinese supplier was actually Japanese owned.  Raw material sourcing, production machinery, production capacity and utilization, and a customer list by auto plant was identified.  Product price range was also identified.

Flexibility important for Primary Research and Intelligence

People and processes need to be flexible when identifying extensive insider information.  Primary Impact revised our initial approach and became involved with direct data collection at auto plants, the China rubber part plant, and the headquarters in Japan.

Truck drivers, security personnel, assistant general manager, executive assistant, maintenance personnel, lab technicians, and procurement staffers helped us answer the client's questions.

Primary Intelligence found clues

A straightforward assignment turned into an involved project involving face-to-face investigation in China and Japan.  Piecing together data from locations in both countries helped identify the big picture.  Click link to learn more about Primary Impact's automotive industry practice.


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Contact:   ANapoletano@Primary-Impact.com