Identifying products available in China is fundamental information. Connecting with "employees" within automotive supplier plants in China allowed us to understand the volume of coatings through each plant.
Purchasing, production, receiving, and maintenance personnel were contacted in person at each plant in China. Data collected helped the client modify their pricing strategy for some smaller plants in Southern China and quickly secure some wins.
Automotive Businesses need Chinese Competitive Intelligence
Sales and marketing always wants to know competitive pricing and volumes from their competitors. When they can confidently deliver a value based proposal and proactively address competitive pricing, customer objections are minimized. Click link to learn more about Primary Impact's automotive industry practice.
