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Medical Device Manufacturer Compares Custom Kit Strategies


A medical device business decided to focus a large amount of resources on its custom kit program across multiple product lines and wanted a competitive benchmark.  The client's goals included analyzing the credibility of their business plan and modifying when beneficial.

Business reacts after Competitive Research

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A study of the sales and manufacturing processes of medical device leaders with thriving custom kit businesses reported similar results.  Customer service at each business received support from a prototype department that generated computer drawings and non-sterilized sample trays in two days.  Daily meetings to discuss new custom kit designs enabled immediate decisions and included a senior manager and staffers from purchasing, manufacturing, quality, packaging and regulatory.  A medical device packaging staffer always supported the manufacturing floor to assist ongoing operator certification as the volume of custom kits grew.

Primary Impact suggested creating a "two day standard" to produce prototypes or to complete production design in two days.  The client needed to develop systems capable of maintaining this standard while maintaining lean packaging and sterilization timelines.

The Impact of Competitive comparison

The client focused on short response times with prototypes and production design and flat sales performance grew into double digit growth over the following 12 months.  Click link to learn more about Primary Impact's medical device industry practice.


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