Our analysis gave the client information needed to adjust their business plan and successfully manufacture and supply their bonding adhesives in China.
Our Chinese Competitive Intelligence Team travels
The Chinese team traveled to competitive auto suppliers around China. Our primary research brought us to manufacturing plants throughout China to talk with manufacturing personnel, marketing people, sales people, customer service, distributors and government officials.
Primary research was done across China. It included the Northern automotive region of Changchun, a plant on the southern tropical island of Hainan, factories in Zhejiang province, and some western province factories.
Plant pictures, details of personnel, and Chinese product literature helped to provide a local understanding while specific data helped in traditional analyses.
Data supplied included manufacturing headcounts, manufacturing costs and capacity, plant configuration and process descriptions, raw material suppliers, distributor pricing, some raw material costs, product portfolio, cost of sales, administrative costs, and research and development costs.
Competitive data helps
The management who was unsure now became confident. With a wealth of information about the Chinese marketplace, the client modified their Chinese business plan. They now felt comfortable in making the capital investment needed to penetrate the market to supply bonding adhesives to automotive manufacturers in China. Click link to learn more about Primary Impact's automotive industry practice.
